NBA 2K23 Features Insurance Mascot Jake from State Farm


Returning in NBA 2k23, MyCareer mode lets players discover an online portal where they can create their own persona on a basketball trip beyond the court and into an open-world city to become the next NBA star.

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2K23 includes a huge open-world web portal called The City that lets players explore the city, complete quests, shop in stores and train Nba 2k23 mt. Instead of talking about its latest features, however, fans have made use of social media platforms to talk about their findings of the latest bizarre advertising spot within NBA 2K23, a cameo of insurance the mascot Jake who is from State Farm.

The NBA 2K series is known for letting fans create their own basketball stars in MyCareer mode. This starts them off from the bottom as amateurs and helps them work their way to the top of the NBA by accomplishing missions and completing quests.

Returning in NBA 2k23, MyCareer mode lets players discover an online portal where they can create their own persona on a basketball trip beyond the court and into an open-world city to become the next NBA star.

As part of the adventure, players can also explore the stores and customise their characters. This, like every similar NBA 2K title is riddled with microtransactions. Moreover, the best cosmetics are only purchasable.

According to Kotaku as of this writing, players are beginning to notice an in-game product placement in the form of State Farm insurance. The storefront of NBA 2K23's located in The City has received an entirely new area dedicated exclusively to State Farm and one mission in MyCareer sees the player tasked with talking to State Farm's mascot from the insurance business, Jake.

A frequent guest in commercials before, Jake from State Farm has returned in the NBA 2K23 cameo. In motion captured by the original actor, Jake welcomes players to the community wearing the State Farm uniform that he calls "drip".

In addition to that, State Farm stores also offer a variety of cosmetics. State Farm store also offers more branded cosmetics which start from 15,000 VC which cost PS3.99/$4.99 in actual dollars. Find the whole process and place to be completely bizarre, fans have taken to social media to denounce 2k's obvious forced marketing.

The past few years, 2K has included ad items that weren't related to the NBA and received an overwhelming backlash because of its non-skippable advertisements in NBA 2K20 and its exploitation-based behavior. Fans of the series might not be shocked by the fresh State of the Farm insurance advertisements however.

The series is well-known for its numerous microtransactions, including randomly generated loot boxes. NBA 2K23 is said to buy mt nba 2k23 contain greater advertising than any other however, since some quests also require the player to hit milestones with real brand companies.

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